Later Pricing 2026: $25 to $110/mo Plans & Limits

Later pricing starts at $25 a month for Starter, which includes one social set of 8 profiles, 1 user and 30 posts per profile a month. Growth costs $50 and Scale $110, and yearly billing takes 25% off, so Starter comes to $18.75 a month. Every plan comes with a 14-day free trial, which needs a credit card.

This breakdown shows creators, freelancers and small teams what they'd pay for their profiles and posts, add-ons included. It covers Later Social, the scheduler; Later Influence, the influencer marketing platform, is a separate product. Prices are in US dollars before tax, from Later's official pricing page.

A social set holds one profile from each of Later's 8 networks: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. Post limits apply to each profile, not to the set.

What each Later plan includes

Starter: $25 a month

Later Starter costs $25 a month with monthly billing, or $18.75 billed yearly, and includes 1 social set of 8 profiles, 1 user and 30 posts per profile a month. Later pitches it "for casual scheduling". It covers scheduling, Link in Bio, Instagram Reels audio, Best Time to Post for Instagram, Facebook and TikTok, 3 months of analytics and 5 AI credits a month. Starter can't add social sets, users or AI credits.

Growth: $50 a month

Later Growth costs $50 a month with monthly billing, or $37.50 billed yearly, and includes 2 social sets of 8 profiles each, 2 users and 180 posts per profile a month. On top of Starter, it adds the social inbox, internal and external approvals, Smart Scheduling, custom roles, UGC collection, 1 year of analytics and 50 AI credits. Later marks it as the most popular plan.

Scale: $110 a month

Later Scale costs $110 a month with monthly billing, or $82.50 billed yearly, and includes 6 social sets of 8 profiles each, 4 users and unlimited posts. It adds Meta Ads analytics, custom analytics, competitive benchmarking, brand mentions, 2 years of analytics, 100 AI credits a month and priority support.

Later add-ons: extra social sets, users and AI credits

Growth and Scale can buy three extras. Starter can't, so a second brand or user on Starter means moving to Growth.

Add-ons are bought on desktop, not in the iOS app, and the first charge covers only the rest of the billing cycle, per Later's add-ons guide.

How Later's post limits work

Later limits posts per profile each month: 30 on Starter, 180 on Growth and unlimited on Scale. A post counts when you schedule it, not when it goes out, and every format counts, including Reels, Stories and carousels. A draft takes a slot when you create it. Limits reset on the 1st of each month at 00:00 UTC, whatever your billing date, per Later's post count guide.

On Starter, one Instagram profile and one TikTok account get 30 posts each, or 60 in total. One post a day on a profile uses the Starter limit; a daily post plus Stories needs Growth.

What you'll actually pay: real-world scenarios

With monthly billing, Later costs $25 a month for one brand, $50 for two and $110 for six. Here a brand means one profile on each network you use, so a second Instagram account for the same brand takes another social set. The totals below use Later's plan and add-on prices.

The biggest price step is from Starter to Growth. A second brand, a second user or more than 30 posts on any profile doubles the bill from $25 to $50 a month, because Starter has no add-ons.

On Pubblica, connected accounts are unlimited on both plans, and Pro is $20 a month flat for unlimited posts on all 9 networks.

Is Later free? Free plan and free trial

Later's pricing page lists three paid plans and no free plan, and new accounts start with a 14-day free trial. Later's Help Center also describes a Free plan with 12 posts per profile a month, a calendar limited to two weeks back and ahead, Link in Bio and introductory analytics, built for creators who post occasionally or take part in brand campaigns, per its plan guide.

The trial includes every feature of the plan you pick, and it needs a credit card. If you don't cancel, the subscription starts and the card is charged on the last day of the trial. Each account gets one trial, and extra social sets and users are free until it ends, per Later's trial FAQ.

If you're looking for a free plan with unlimited accounts, Pubblica's Free plan includes 20 posts a month to every supported network except X, with unlimited accounts and no card.

Other things that affect your Later bill

Six things besides the plan change what you pay: billing period, discounts, refunds, renewals, payment methods and seats.

• Yearly billing saves 25%. Starter costs $300 over 12 monthly payments and $225 billed yearly, which Later calls "3 months free".
• Nonprofits get 50% off the yearly Growth plan, which brings it to $225 a year. You apply during a Growth trial, per Later's nonprofit discount page.
• Plans are non-refundable. Later considers refund requests case by case, per its refund policy. After you cancel, the plan runs to the end of the paid period.
• Prices can change at renewal. Plans renew automatically, and Later's Terms let it change fees with reasonable notice, effective at the end of the current billing cycle.
• Payment is by credit card. Later doesn't accept PayPal or bank transfers, and Apple Pay and Google Pay work only to start a trial.
• Seats are capped per plan: 1, 2 or 4 users. Extra users cost $5 a month on Growth and Scale.

Later pricing compared with other schedulers

Each tool bills by a different unit: Later per social set, Buffer per channel, Hootsuite per user. For a side-by-side look, see Buffer vs Later.

	Later	Pubblica	Buffer	Hootsuite
Pricing model	Per social set	Flat price	Per channel	Per user
Paid plans from	$18.75/mo, billed yearly	$20/mo	$6 per channel/mo	$99 per user/mo, billed yearly
Free plan	No	20 posts/mo, no X	3 channels	No
Free trial	14 days, card required	7 days, card required	14 days	14 days, no card
Social accounts	1 per network on Starter	Unlimited	Billed per channel	10 on Standard
Networks	8	9	12	9
Telegram	No	Yes	No	No

Later publishes to 8 networks, including Snapchat; it ended support for X on August 28, 2025. Pubblica, which we make, covers 9 networks, including Telegram, and charges one flat price however many accounts you connect. For more options, see these Later alternatives.

Who Later pricing fits

Later's pricing suits brands that plan visual content on a few networks and use its analytics and collaboration tools.

• Creators and small brands posting up to once a day. Starter covers one brand, with one profile on each network, at the lowest price.
• Instagram- and TikTok-first brands. Every plan includes Link in Bio, Instagram Reels audio and Best Time to Post for Instagram, Facebook and TikTok.
• Teams of 2 to 4 people that need approvals. Growth and Scale add internal and external approvals, the social inbox and longer analytics history.

If you mainly publish posts, you can start at $0: Pubblica is a free social media scheduler, and Pro is $20 a month flat for unlimited posts and accounts. Move to Pro when you post more or need X.