How much does Metricool cost per month?

Metricool Starter costs $25 a month for 5 brands or $45 for 10 with monthly billing. Advanced costs $67 for 15 brands, $107 for 25 and $210 for 50. Billed yearly, the same packs cost $20, $36, $53, $85 and $159 a month. Each X account adds $10 a month on any paid plan.

Is Metricool actually free?

Yes. Metricool's Free plan is free forever and needs no card. It covers 1 brand with one profile per network, 20 published posts a month, 30 days of analytics and 5 competitors. LinkedIn and X aren't available on Free, and the brand can't be swapped for another one later.

What is a brand in Metricool?

A brand is one business or client in Metricool, with one profile on each network it supports. Every plan is sold as a pack of brands: 1 on Free, 5 or 10 on Starter and 15, 25 or 50 on Advanced. A second Instagram account or a second Google Business Profile location counts as another brand.

How much is the X (Twitter) add-on in Metricool?

The X add-on costs $10 a month per connected X account, on any paid plan, and $120 a year with yearly billing, so it has no yearly discount. Without it, you can't connect or publish to X. Accounts that bought the add-on before July 2026 keep the old price of $5 a month.

Is Metricool worth it?

Metricool suits people who run several brands and use its analytics: Starter covers 5 brands from $20 a month billed yearly, with reports and competitor tracking. If you mainly publish, add up the brand pack, any X add-ons and the team members you need before you compare.

Can I get a refund from Metricool?

Yes, within 15 calendar days of your first purchase of a paid plan. Renewals aren't refundable. To get one, cancel the subscription and write to support; PayPal refunds arrive right away and card refunds in 5 to 10 business days. After that window, a cancelled plan runs to the end of the paid period.

Which is better, Buffer or Metricool?

On price, it depends on how many brands and channels you run. Buffer charges per channel, from $6 per channel/mo, and has a free plan for 3 channels. Metricool charges per brand, from $25/mo for 5 brands, and a brand includes one profile on each network. A few channels cost less on Buffer, several brands with many networks each cost less on Metricool.

Metricool Pricing 2026: Free Plan, $25 to $210/mo

Metricool pricing: Free plan, Starter $25–$45 and Advanced $67–$210 a month by brand pack, up to 24% off yearly. Brands, X add-on, refunds and limits.

Evgenii Plugarev

Published Oct 26, 2026

Metricool pricing starts at $0: the Free plan covers 1 brand and 20 posts a month. Paid plans are sold in packs of brands. Starter costs $25 a month for 5 brands and $45 for 10, and Advanced costs $67, $107 or $210 a month for 15, 25 or 50 brands. Yearly billing saves up to 24%, so Starter comes to $20 a month. Metricool has no standard free trial; the Free plan takes its place.

Here is what creators, freelancers and small teams pay for their brands, accounts and team, the X add-on included. Prices are in US dollars before VAT, from Metricool's official pricing page.

Plan	Monthly billing	Yearly billing	Brands	Team members	Posts a month
Free	$0	$0	1	Owner only	20
Starter	$25/mo	$20/mo ($240/yr)	5	Owner only	Unlimited
Starter	$45/mo	$36/mo ($432/yr)	10	Owner only	Unlimited
Advanced	$67/mo	$53/mo ($636/yr)	15	Unlimited	Unlimited
Advanced	$107/mo	$85/mo ($1,020/yr)	25	Unlimited	Unlimited
Advanced	$210/mo	$159/mo ($1,908/yr)	50	Unlimited	Unlimited
Custom	On request	On request	50+	Unlimited	Unlimited

A brand is one business or client, with one profile on each network Metricool publishes to: Instagram, Facebook, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn and Google Business Profile. A second Instagram account or a second Google Business Profile location counts as another brand, per Metricool's guide to brands.

What each Metricool plan includes

Free: $0

Metricool Free costs $0 and includes 1 brand, 20 posts a month, 30 days of analytics and 5 competitors to track. It needs no card and has no time limit. LinkedIn and X can't be connected, PDF and PowerPoint reports aren't included, and the brand can't be removed or replaced, per Metricool's Free vs paid guide.

Starter: $25 a month for 5 brands

Metricool Starter costs $25 a month for 5 brands, or $20 billed yearly, and $45 for 10 brands, or $36 billed yearly. It includes unlimited posts under a fair use policy, for the account owner only. On top of Free, it adds LinkedIn, unlimited analytics history, PDF and PowerPoint reports, 100 competitors, several link-in-bio pages, Canva and Google Drive, and 20 AI credits per brand a month. It also unlocks the X and Advanced Analytics add-ons.

Advanced: $67 to $210 a month for 15 to 50 brands

Metricool Advanced costs $67 a month for 15 brands, $107 for 25 and $210 for 50, or $53, $85 and $159 billed yearly. It adds unlimited team members, roles, post approvals, report templates, a Looker Studio connector, API access through Zapier and Make, and 35 AI credits per brand. With the X add-on, it also includes full X analytics.

Custom: priced on request

Metricool Custom is priced on request for more than 50 brands. It adds white label, a dedicated account manager and a custom AI credit limit.

Metricool add-ons: X, Advanced Analytics and Hashtag Tracker

Three extras are billed on top of the plan. AI credits aren't sold separately.

Add-on	Price	Available on
X (Twitter)	$10/mo per account ($120/yr)	Any paid plan
Advanced Analytics	From $12/mo on Starter, from $36/mo on Advanced	Starter, Advanced
Hashtag Tracker	$25 per day of tracking	Bought separately

Each X account needs its own add-on, and without it you can't connect or publish to X, so X for 10 brands adds $100 a month. It has no yearly discount. Metricool raised it from $5 to $10 a month on July 13, 2026, and accounts that had it before keep $5, per its X add-on guide.

The Metricool Advanced Analytics add-on covers every brand in the account and adds Metricool Studio and campaign dashboards; the exact price depends on your pack and shows at checkout.

What you'll actually pay: real-world scenarios

With monthly billing, Metricool costs $25 a month for up to 5 brands, $45 for up to 10 and $67 for up to 15. Count each extra account on the same network as another brand, and add $10 a month for every X account. The totals below use Metricool's plan and add-on prices.

Scenario	Plan you need	Monthly billing	Yearly billing, per month
1 person, 1 brand, up to 20 posts, no LinkedIn or X	Free	$0	$0
1 person, 1 brand with LinkedIn, daily posts	Starter, 5 brands	$25/mo	$20/mo
1 person, 3 brands, each with X	Starter, 5 brands + 3 X	$55/mo	$50/mo
1 person, 8 brands	Starter, 10 brands	$45/mo	$36/mo
2 people, 1 brand	Advanced, 15 brands	$67/mo	$53/mo
3 people, 12 brands, each with X	Advanced, 15 brands + 12 X	$187/mo	$173/mo
A team with 30 brands	Advanced, 50 brands	$210/mo	$159/mo

Two things push the bill up fastest. Starter has no team members, so a second person moves you to Advanced at $67 a month, even with one brand. And X is billed per account, so on Starter 10 it can more than triple the price, from $45 to $145 a month.

On Pubblica, connected accounts are unlimited on both plans, and Pro is $20 a month flat for unlimited posts on all 9 networks, X included.

Is Metricool free? Free plan and trial

Yes. Metricool's Free plan is free forever, with no card. Only published posts count toward its 20 a month, not scheduled posts or drafts, and a post sent to two networks counts as two. The count resets on the 1st of each month.

Metricool has no standard free trial. Some partner and promotional codes unlock a trial of a paid plan; those need a card or PayPal, and the plan is charged when the trial ends unless you cancel, per Metricool's promo code guide.

If you're looking for a free plan with unlimited accounts, Pubblica's Free plan includes 20 posts a month to every supported network except X, including LinkedIn, with unlimited accounts and no card.

Other things that affect your Metricool bill

Six things besides the plan change what you pay: billing period, refunds, renewals, downgrades, payment and team size.

Metricool yearly billing saves 20 to 24%. It advertises "up to 24%": Starter for 5 brands costs $300 over 12 monthly payments and $240 billed yearly, a 20% saving, and Advanced for 50 brands saves 24%. The X add-on costs the same either way.
Metricool refunds cover the first 15 days. You can get your money back within 15 calendar days of your first purchase, but not for renewals, per Metricool's refund policy.
Plans renew automatically, for the same period, until you cancel. Metricool's Terms let it change prices, with notice at least 15 days before your renewal.
Downgrading hides brands. On a smaller pack or Free, Metricool keeps your oldest brands and hides the rest without deleting them.
Payment is by card or PayPal, in US dollars or euros, with VAT added at checkout. Prepaid and virtual cards aren't accepted.
Team members start on Advanced. Free and Starter are for the account owner only; Advanced includes unlimited team members.

Metricool pricing compared with other schedulers

Each tool bills by a different unit: Metricool per brand, Buffer per channel, Hootsuite per user.

	Metricool	Pubblica	Buffer	Hootsuite
Pricing model	Per brand	Flat price	Per channel	Per user
Paid plans from	$25/mo for 5 brands	$20/mo	$6 per channel/mo	$99 per user/mo, billed yearly
Free plan	1 brand, 20 posts/mo	20 posts/mo, no X	3 channels	No
Free trial	No	7 days, card required	14 days	14 days, no card
Social accounts	1 per network per brand	Unlimited	Billed per channel	10 on Standard
Networks	10	9	12	9
Telegram	No	Yes	No	No

Metricool publishes to 10 networks, including Bluesky and Google Business Profile, with X as a paid add-on. Pubblica, which we make, covers 9 networks, including Telegram, and charges one flat price however many accounts you connect. For more options, see these Metricool alternatives.

Who Metricool pricing fits

Metricool's pricing suits people who manage several brands and want analytics and reports in the same tool.

Freelancers with 5 to 10 clients. Starter packs cost $3.60 to $5 per brand a month, with LinkedIn, reports and unlimited analytics history.
Teams that report to clients. Advanced adds unlimited team members, post approvals, report templates and a Looker Studio connector.
Analytics-first brands. Metricool tracks websites, Twitch and ad accounts next to social profiles, and Starter follows up to 100 competitors.

If you mainly publish posts, you can start at $0: Pubblica is a free social media scheduler, and Pro is $20 a month flat for unlimited posts and accounts. Move to Pro when you post more or need X.