8 Metricool Alternatives 2026 (Free & Paid)

Metricool charges per brand: Starter costs $25 a month for 5 brands, each with one profile per network, and every X account adds $10 a month. Pubblica charges one flat $20 a month for unlimited accounts on all 9 networks, X included. For one person running 3 brands with X, that's $20 a month instead of $55 on Metricool Starter.

This list covers 8 Metricool alternatives, from free schedulers to agency suites. We make Pubblica, so it comes first. Each tool is listed by what it's built for, with prices from the vendor's official pricing page. For a full breakdown of Metricool's own plans, brand packs and add-ons, see Metricool pricing.

What to look for in a Metricool alternative

• The unit you pay for. Metricool bills per brand, sold in packs of 5 to 50, with one profile per network in each brand. The others bill per channel (Buffer), per user (Hootsuite, Sprout Social), per social set (Later), per account (Publer), by profile tier (Vista Social), per workspace (Sendible) or one flat price (Pubblica). Choose the unit that grows slowest as you add accounts.
• X (Twitter) in the plan price. Metricool sells X as a $10 a month add-on for each account, with no yearly discount. Check whether X is part of the plan or an extra.
• Several accounts on one network. In Metricool, a second Instagram account counts as another brand. If one client has several accounts on the same network, check how each tool counts them.
• A free plan with the networks you need. Metricool Free covers 1 brand and 20 posts a month, without LinkedIn or X. Check which networks each free plan includes.
• Seats for your team. Metricool Starter is for the account owner only, and team members start on Advanced at $67 a month. Per-user tools add a seat for each teammate.
• Tools beyond publishing. Metricool adds analytics for websites and ad accounts, reports and competitor tracking. If your team uses them every day, look at the suites in this list; if you mainly publish, a scheduler covers it.

Pubblica: best for posting to many accounts at a flat price

Pubblica is best for posting to many accounts at a flat price because Pro costs $20 a month for unlimited accounts on all 9 networks. It's a social media scheduler for creators, freelancers, social media managers and small teams. You write a post once and publish it to every selected account, right away or at the time you set, and a calendar shows what's planned.

• Price: Free costs $0 and includes 20 posts a month on every network except X, with no card. Pro adds unlimited posts and X.
• Accounts: unlimited on both plans, including several accounts on the same network. Workspaces group them by brand or project.
• Networks: X is part of Pro, not an add-on, and Telegram is supported on both plans.
• Trial and refunds: Pro has a 7-day free trial, which needs a card, and a 14-day money-back guarantee on payments.

Pubblica is built for publishing. It fits people who post the same content to many accounts and want the bill to stay the same as they add more.

Buffer: best for a few channels on a free plan

Buffer is best for a few channels because its free plan covers 3 channels, and paid plans bill per channel from $6 per channel/mo. It supports 12 networks, and you can try a paid plan free for 14 days.

When you upgrade, every connected channel is billed, including the ones from the free plan. See Buffer pricing.

Hootsuite: best for larger teams with an inbox and monitoring

Hootsuite is best for larger teams because its Standard plan includes 10 social accounts, an inbox, brand monitoring and AI tools. It bills per user, from $99 per user/mo, billed yearly, and offers a trial of 14 days, no card.

Hootsuite has no free plan, and each person on the team adds a seat to the bill. See Hootsuite pricing.

Later: best for visual planning on Instagram and TikTok

Later is best for visual planning on Instagram and TikTok because it's built around a visual calendar and Link in Bio. Plans start at $18.75/mo, billed yearly for one social set, which holds one profile on each of 8 networks, and the free trial lasts 14 days and needs a card.

Later lists no free plan on its pricing page. Starter includes 1 user and 30 posts per profile a month. See Later pricing.

Publer: best for per-account pricing with Telegram

Publer is best for per-account pricing with Telegram: it bills per social account, with paid plans from $5 per account/mo and a free plan for 3 accounts, no X. It supports 13 networks, Telegram groups and channels among them, and bulk scheduling of up to 500 posts at once.

The paid trial lasts 7 days. Like Buffer, Publer bills each account separately, so the monthly price rises with every profile you connect. See Publer's plans and our list of Publer alternatives.

Sprout Social: best for social customer care and reporting

Sprout Social is best for social customer care and reporting because, from Standard up, its plans add a consolidated inbox and review management, and Professional adds competitor insights. It bills per user, from $79 per user/mo, billed yearly with 5 profiles on Essentials, and the free trial lasts 30 days, no card.

Professional and Advanced have no profile cap, and listening is an add-on priced on request. See Sprout Social pricing.

Vista Social: best for an inbox, reviews and DM automations in one plan

Vista Social is best for teams that want an inbox, review replies and DM automations in one plan, because every plan bundles them with scheduling. Plans start at $99/mo for 15 profiles and 2 users, and the trial lasts 14 days, no card.

Vista Social bills by plan, with set profile and user caps, and X (Twitter) is a $29 a month add-on. See Vista Social pricing.

Sendible: best for agencies with many users

Sendible is best for agencies with many users because every plan includes unlimited users, so several people can work on client accounts. Plans start at $35/mo for a workspace with 6 profiles, and Client Connect lets clients link their own accounts.

There's no free plan; the trial lasts 14 days, no card. White label is a paid extra. See Sendible pricing and our list of Sendible alternatives.

Is Metricool good? Who it suits

Metricool is best for freelancers and teams that report on several brands because every paid plan pairs scheduling with analytics for social profiles, websites and ad accounts, plus PDF and PowerPoint reports. Starter tracks up to 100 competitors and keeps analytics history with no time limit. In reviews, users most often point to its analytics.

Advanced adds unlimited team members, post approvals, report templates and a Looker Studio connector, and the Free plan covers 1 brand with no card. Metricool publishes to 10 networks, including Bluesky and Google Business Profile. See Metricool's plans.

How to switch from Metricool to Pubblica

Switching takes four steps, and the Free plan lets you run both tools until Metricool's last scheduled post goes out.

1. Create a free account. The Free plan needs no card.
2. Connect your accounts. Sign in to each network through its own login. Pubblica never sees your passwords, and you can connect as many accounts as you need.
3. Add your upcoming posts. Write each post once, pick the accounts and set the date and time.
4. Cancel Metricool after its last scheduled post goes out. A cancelled plan runs to the end of the paid period and then moves to Free, and refunds cover only the first 15 days after your first purchase, so time it before your renewal date.

Which Metricool alternative should you choose?

• You post the same content to many accounts: Pubblica, one flat price however many accounts you connect.
• You run one to three channels and want a free plan: Buffer.
• A larger team needs an inbox and monitoring: Hootsuite.
• Your content is visual and lives on Instagram and TikTok: Later.
• You run a Telegram channel and a few other profiles: Publer, billed per account.
• Your team handles customer care and reporting: Sprout Social.
• You want an inbox, reviews and DM automations in one plan: Vista Social.
• Your agency has many people on client accounts: Sendible, with unlimited users.

If you mainly publish posts, start with Pubblica, a free social media scheduler, and move to Pro at $20 a month when you need unlimited posts or X.