8 Later Alternatives 2026 (Free & Paid)

Later charges per social set: Starter costs $25 a month for one set of 8 profiles, 1 user and 30 posts per profile, and each extra brand on Growth adds a set at $15 a month. Pubblica charges one flat $20 a month for unlimited accounts on all 9 networks. For one person running 3 brands, that's $20 a month instead of $65 on Later Growth.

This list covers 8 Later alternatives, from free schedulers to agency suites. We make Pubblica, so it comes first. Each tool is listed by what it's built for, with prices from the vendor's official pricing page. For a full breakdown of Later's own plans, post limits and add-ons, see Later pricing.

What to look for in a Later alternative

• The unit you pay for. Later bills per social set, one profile on each of its 8 networks. The others bill per channel (Buffer), per user (Hootsuite, Sprout Social), per account (Publer), per brand (Metricool), by profile tier (Vista Social), per workspace (Sendible) or one flat price (Pubblica). Pick the unit that grows slowest for you.
• Monthly post limits. Later Starter allows 30 posts per profile a month and Growth 180. If you post daily with Stories, check each tool's limit before you compare prices.
• A free plan or a trial without a card. Later's pricing page lists paid plans only, its trial needs a credit card, and its Help Center describes a Free plan with 12 posts per profile a month. Check which tools have a free plan and which trials start without a card.
• The networks you post to. Later covers 8 networks, Snapchat among them. Check that every network you use is supported, including Telegram if you run a channel, and that X (Twitter) is in the plan price, not an add-on.
• Seats for your team. Later Starter includes 1 user, and extra users cost $5 a month from Growth up. Per-user tools add a seat for each teammate.
• Tools beyond publishing. Some alternatives add an inbox, review management, listening or competitor reports. If your team uses them every day, look at the suites in this list; if you mainly publish, a scheduler covers it.

Pubblica: best for posting to many accounts at a flat price

Pubblica is best for posting to many accounts at a flat price because Pro costs $20 a month for unlimited accounts on all 9 networks. It's a social media scheduler for creators, freelancers, social media managers and small teams. You write a post once and publish it to every selected account, right away or at the time you set, and a calendar shows what's planned.

• Price: Free costs $0 and includes 20 posts a month on every network except X, with no card. Pro is $20 a month for unlimited posts on all 9 networks.
• Accounts: unlimited on both plans, including several accounts on the same network. Workspaces group them by brand or project.
• Networks: X is part of Pro, not an add-on, and Telegram is supported on both plans.
• Trial and refunds: Pro has a 7-day free trial, which needs a card, and a 14-day money-back guarantee on payments.

Pubblica is built for publishing. It fits people who post the same content to many accounts and want the bill to stay the same as they add more.

Buffer: best for a few channels on a free plan

Buffer is best for a few channels because its free plan covers 3 channels, and paid plans bill per channel from $6 per channel/mo. It supports 12 networks, and you can try a paid plan free for 14 days.

When you upgrade, every connected channel is billed, including the ones from the free plan. See Buffer pricing and our Buffer vs Later comparison.

Hootsuite: best for larger teams with an inbox and monitoring

Hootsuite is best for larger teams because its Standard plan includes 10 social accounts, an inbox, brand monitoring and AI tools. It bills per user, from $99 per user/mo, billed yearly, and offers a trial of 14 days, no card.

Hootsuite has no free plan, and each person on the team adds a seat to the bill. See Hootsuite pricing.

Publer: best for per-account pricing with Telegram

Publer is best for per-account pricing with Telegram: it bills per social account, with paid plans from $5 per account/mo and a free plan for 3 accounts, no X. It supports 13 networks, Telegram groups and channels among them, and bulk scheduling of up to 500 posts at once.

The paid trial lasts 7 days. Like Buffer, Publer bills each account separately, so the monthly price rises with every profile you connect. See Publer's plans and our list of Publer alternatives.

Sprout Social: best for social customer care and reporting

Sprout Social is best for social customer care and reporting because, from Standard up, its plans add a consolidated inbox and review management, and Professional adds competitor insights. It bills per user, from $79 per user/mo, billed yearly with 5 profiles on Essentials, and the free trial lasts 30 days, no card.

Professional and Advanced have no profile cap, and listening is an add-on priced on request. See Sprout Social pricing.

Metricool: best for analytics across brands

Metricool is best for analytics across brands because it combines scheduling with analytics for social profiles, websites and ad accounts in one report. Paid plans start at $25/mo for 5 brands, and the free plan covers 1 brand, 20 posts/mo in place of a trial.

Metricool bills per brand. Like a Later social set, a brand holds one profile per network, so a second account on the same network counts as another brand, and X (Twitter) is a paid add-on. See Metricool pricing.

Vista Social: best for an inbox, reviews and DM automations in one plan

Vista Social is best for teams that want an inbox, review replies and DM automations in one plan, because every plan bundles them with scheduling. Plans start at $99/mo for 15 profiles and 2 users, and the trial lasts 14 days, no card.

Vista Social bills by plan, with set profile and user caps, and X (Twitter) is a $29 a month add-on. See Vista Social pricing.

Sendible: best for agencies with many users

Sendible is best for agencies with many users because every plan includes unlimited users, so several people can work on client accounts. Plans start at $35/mo for a workspace with 6 profiles, and Client Connect lets clients link their own accounts.

There's no free plan; the trial lasts 14 days, no card. White label is a paid extra. See Sendible pricing and our list of Sendible alternatives.

Is Later good? Ratings and who it suits

Later is best for brands that plan visual content for Instagram and TikTok because every plan pairs scheduling with Link in Bio, Instagram Reels audio and Best Time to Post. Later Social holds 4.5 out of 5 from 384 reviews on G2 and 4.4 from 399 on Capterra. On G2, users most often praise its ease of use and the time it saves on scheduling.

Growth adds the social inbox, internal and external approvals and a year of analytics, and Scale adds Meta Ads analytics, competitive benchmarking and brand mentions. Later publishes to 8 networks, including Snapchat. See Later's plans.

How to switch from Later to Pubblica

Switching takes four steps, and the Free plan lets you run both tools until Later's last scheduled post goes out.

1. Create a free account. The Free plan needs no card.
2. Connect your accounts. Sign in to each network through its own login. Pubblica never sees your passwords, and you can connect as many accounts as you need.
3. Add your upcoming posts. Write each post once, pick the accounts and set the date and time.
4. Cancel Later after its last scheduled post goes out. Later plans are non-refundable, and a cancelled plan runs to the end of the paid period, so time it before your renewal date.

Which Later alternative should you choose?

• You post the same content to many accounts: Pubblica, one flat price however many accounts you connect.
• You run one to three channels and want a free plan: Buffer.
• A larger team needs an inbox and monitoring: Hootsuite.
• You run a Telegram channel and a few other profiles: Publer, billed per account.
• Your team handles customer care and reporting: Sprout Social.
• You report on results across brands: Metricool.
• You want an inbox, reviews and DM automations in one plan: Vista Social.
• Your agency has many people on client accounts: Sendible, with unlimited users.

If you mainly publish posts, start with Pubblica, a free social media scheduler, and move to Pro at $20 a month when you need unlimited posts or X.