Free Facebook Scheduler for Page Posts and Reels
Facebook scheduler for Pages: plan posts, Reels and Stories, set a time, and Pubblica publishes them with your other networks. Free plan; Pro $20/mo.
Yes, you can schedule Facebook posts: Meta Business Suite schedules Page posts from 20 minutes to 29 days ahead, and Pubblica schedules Page posts, Reels and Stories from your browser along with your other networks. Write a post once, pick your Facebook Pages and any other accounts, set a time, and it publishes on its own.

How to schedule posts on a Facebook Page
You schedule a Facebook Page post in Meta Business Suite with Set date and time under Scheduling options. The steps below come from Facebook Help:
- Switch to the Page you manage.
- Open Meta Business Suite.
- Click Create post and add your text, photos or video.
- Under Scheduling options, turn on Set date and time.
- Pick the date and time, or view the recommended time to post.
- Click Schedule.
You can schedule a post from 20 minutes to 29 days ahead. Scheduled posts appear in Planner and under Content, then Posts & reels, on the Scheduled tab, where you can edit, reschedule, move to drafts or delete them. Scheduling needs full control of the Page or permission to manage its content. In the Meta Business Suite app, open Content, choose Posts, Reels or Stories, and select Schedule for later.
How to schedule Facebook posts with Pubblica
Scheduling Facebook posts in Pubblica takes three steps, all in your browser:
- Connect your Facebook Pages. Sign in through Facebook's own login and pick the Pages to connect. Pubblica publishes through Meta's official Pages API and never sees or stores your password.
- Write the post and choose its type. Select your Pages and any other accounts, then pick Post, Reel or Story for Facebook. Pubblica checks each file against Facebook limits as soon as you add it. For the right shape, see Facebook image sizes.
- Set the date and time. Pubblica publishes to every selected account at that time. The scheduler shows your time zone, and you can pick any date in the future. To choose the hour, see the best time to post on Facebook.

What you can publish to Facebook with Pubblica
Pubblica publishes Page posts, Reels and Stories to your Facebook Pages:
- Page posts. Text on its own, one photo, or several photos in one post. Tag links with the UTM generator to see visits from Facebook in Google Analytics.
- Reels. A video published as a Reel on your Page.
- Stories. A photo or a video published as a Page Story.
- Several Pages. Connect every Page you manage and pick which ones get each post.
- A caption for Facebook only. Use the same text everywhere or write a separate caption for Facebook.
Before the post goes out, the preview shows how it will look on Facebook, including Reels and Stories.
Facebook and your other networks
If you also post to Instagram, Pubblica uses the same Post, Reel and Story types for both. One post goes to every account you pick: keep one caption or write one per network, and set a single time. Meta's own sharing between the two apps is covered in how to share a Facebook post to Instagram.
The same composer covers the rest of your networks. Post a text update with the Threads scheduler, or turn the same photo into a Pin with the Pinterest scheduler. A Reel can also go to YouTube as a Short through the YouTube scheduler. Plan the same posts, Reels and Stories for Instagram with the Instagram scheduler.
When to use Meta Business Suite and when to use Pubblica
Meta Business Suite is a free tool for scheduling Facebook Page posts from 20 minutes to 29 days ahead. A scheduler fits when Facebook is one of several networks or you plan further ahead:
- you post the same update to Facebook and Threads, LinkedIn, TikTok or YouTube;
- you plan more than 29 days out;
- you want every scheduled post, on every network, on one calendar;
- you manage Facebook Pages for clients and group them by client in workspaces.
Who Pubblica's Facebook scheduler is for
- Small businesses that post news, offers and Reels to their Facebook Page and Instagram at the same time.
- Freelancers and social media managers who run Pages for several clients: connect as many as you need on both plans.
- Creators who publish each short video as a Reel on Facebook and Instagram in one go.
The Free plan includes Facebook and 20 posts a month on every network except X, with unlimited accounts and no card. Pro is $20 a month for unlimited posts on all 9 networks and AI hashtags, with a 7-day free trial. See both plans of our free social media scheduler.


