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Free Facebook Scheduler for Page Posts and Reels

Facebook scheduler for Pages: plan posts, Reels and Stories, set a time, and Pubblica publishes them with your other networks. Free plan; Pro $20/mo.

Yes, you can schedule Facebook posts: Meta Business Suite schedules Page posts from 20 minutes to 29 days ahead, and Pubblica schedules Page posts, Reels and Stories from your browser along with your other networks. Write a post once, pick your Facebook Pages and any other accounts, set a time, and it publishes on its own.

Pubblica preview of a scheduled Facebook Page post with a caption and a photo

How to schedule posts on a Facebook Page

You schedule a Facebook Page post in Meta Business Suite with Set date and time under Scheduling options. The steps below come from Facebook Help:

  1. Switch to the Page you manage.
  2. Open Meta Business Suite.
  3. Click Create post and add your text, photos or video.
  4. Under Scheduling options, turn on Set date and time.
  5. Pick the date and time, or view the recommended time to post.
  6. Click Schedule.

You can schedule a post from 20 minutes to 29 days ahead. Scheduled posts appear in Planner and under Content, then Posts & reels, on the Scheduled tab, where you can edit, reschedule, move to drafts or delete them. Scheduling needs full control of the Page or permission to manage its content. In the Meta Business Suite app, open Content, choose Posts, Reels or Stories, and select Schedule for later.

How to schedule Facebook posts with Pubblica

Scheduling Facebook posts in Pubblica takes three steps, all in your browser:

  1. Connect your Facebook Pages. Sign in through Facebook's own login and pick the Pages to connect. Pubblica publishes through Meta's official Pages API and never sees or stores your password.
  2. Write the post and choose its type. Select your Pages and any other accounts, then pick Post, Reel or Story for Facebook. Pubblica checks each file against Facebook limits as soon as you add it. For the right shape, see Facebook image sizes.
  3. Set the date and time. Pubblica publishes to every selected account at that time. The scheduler shows your time zone, and you can pick any date in the future. To choose the hour, see the best time to post on Facebook.
Pubblica composer with a Facebook Page selected and the Post, Reel and Story type selector

What you can publish to Facebook with Pubblica

Pubblica publishes Page posts, Reels and Stories to your Facebook Pages:

  • Page posts. Text on its own, one photo, or several photos in one post. Tag links with the UTM generator to see visits from Facebook in Google Analytics.
  • Reels. A video published as a Reel on your Page.
  • Stories. A photo or a video published as a Page Story.
  • Several Pages. Connect every Page you manage and pick which ones get each post.
  • A caption for Facebook only. Use the same text everywhere or write a separate caption for Facebook.

Before the post goes out, the preview shows how it will look on Facebook, including Reels and Stories.

Facebook and your other networks

If you also post to Instagram, Pubblica uses the same Post, Reel and Story types for both. One post goes to every account you pick: keep one caption or write one per network, and set a single time. Meta's own sharing between the two apps is covered in how to share a Facebook post to Instagram.

The same composer covers the rest of your networks. Post a text update with the Threads scheduler, or turn the same photo into a Pin with the Pinterest scheduler. A Reel can also go to YouTube as a Short through the YouTube scheduler. Plan the same posts, Reels and Stories for Instagram with the Instagram scheduler.

When to use Meta Business Suite and when to use Pubblica

Meta Business Suite is a free tool for scheduling Facebook Page posts from 20 minutes to 29 days ahead. A scheduler fits when Facebook is one of several networks or you plan further ahead:

  • you post the same update to Facebook and Threads, LinkedIn, TikTok or YouTube;
  • you plan more than 29 days out;
  • you want every scheduled post, on every network, on one calendar;
  • you manage Facebook Pages for clients and group them by client in workspaces.

Who Pubblica's Facebook scheduler is for

  • Small businesses that post news, offers and Reels to their Facebook Page and Instagram at the same time.
  • Freelancers and social media managers who run Pages for several clients: connect as many as you need on both plans.
  • Creators who publish each short video as a Reel on Facebook and Instagram in one go.

The Free plan includes Facebook and 20 posts a month on every network except X, with unlimited accounts and no card. Pro is $20 a month for unlimited posts on all 9 networks and AI hashtags, with a 7-day free trial. See both plans of our free social media scheduler.

Facebook scheduling FAQ

If it's not here, email support@pubblica.net and a person will reply

Can you schedule posts on Facebook?

Yes. Meta Business Suite schedules Facebook Page posts from 20 minutes to 29 days ahead, and its Planner shows everything scheduled. Pubblica schedules Page posts, Reels and Stories from your browser for any future date, together with posts for your other networks.

Is there a free Facebook post scheduler?

Yes. Meta Business Suite is free, and Pubblica's Free plan includes Facebook and 20 posts a month on every network except X, with unlimited connected accounts and no credit card. A post counts once, however many networks it goes to.

Why can't I schedule posts on Facebook?

In Meta Business Suite, scheduling needs full control of the Page or permission to manage its content, and the time has to be between 20 minutes and 29 days from now. Check your Page access, then open Create post and look for the scheduling options.

Can you schedule Facebook Reels and Stories?

Yes. In the Meta Business Suite app, choose Posts, Reels or Stories, create it and select Schedule for later. In Pubblica, pick Reel or Story as the post type for your Facebook Page: a Reel takes a video, and a Story takes a photo or a video.

Where do I find scheduled posts on Facebook?

In Meta Business Suite, open Planner, or go to Content, then Posts & reels, and open the Scheduled tab. From there you can edit, reschedule, move a post to drafts or delete it. In Pubblica, every scheduled post sits on the calendar with its networks and time.

Can I schedule Facebook and Instagram posts together?

Yes. Meta Business Suite posts to a Facebook Page and Instagram from one composer, and Pubblica does the same while adding Threads, LinkedIn, TikTok, YouTube, Pinterest, Telegram and X. Pick the accounts, choose the post type and set one time for all of them.

What is the best app to schedule Facebook posts?

It depends on where else you post. For a Facebook Page within the next 29 days, Meta Business Suite covers it. If the same posts also go to Threads, LinkedIn or other networks, a scheduler like Pubblica publishes to all of them at once: Pro is $20 a month for unlimited accounts.

Further reading

Related guides from the Pubblica blog

Best Time to Post on Facebook in 2026, by Day

Facebook's top posting hours for every day, Monday to Sunday, in your audience's local time, with a calculator that converts them to your clock.

6 Free Apps to Post on Multiple Platforms at Once

Free cross-posting apps compared for 2026: monthly post limits, account caps and networks on each free plan, from Pubblica to Meta Business Suite.

How to Share a Facebook Post to Instagram in 2026

Share a Facebook post, Reel or Story to Instagram in the Facebook app, turn on automatic sharing in Accounts Center, or post from a Page in Business Suite.

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